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World is continually developing and all materials and environment in it are fundamentally developing along with this alteration. However, the public sector and organizations related especially public hospitals have not been able to keep pace with this movement yet. So, the paradox resultant from these alterations has encountered hospital authorities with substantial problems. Of the effective parameters on the management of hospitals, are socio-cultural factors in which managers affect society and mutually society does so. This research is the result of an endeavor in assessment of the effect of socio-cultural factors on the management of hospitals in 1994. As an analytical-descriptive study, it has been performed on 75 managers of educational hospitals in universities of medical sciences of Iran which had been selected randomly. Thirty-three of hospitals were selected from Tehran and the remaining 42 were from other provinces of the country. Research data were collected via a two-sheet questionnaire including 39 questions. Questionnaires were scattered to hospital managers and were collected after being completed. Data were extracted using statistical calculations, graphs and unidimensional and two-dimensional tables. They were analyzed by Pe2 and SPSS statistical programs. The most significant socio-cultural factors affecting the performance of managers were: faith, love and friendship, technical knowledge and information, respecting human character, job stability and job security, respectively.

Keywords: socio-cultural factors, hospital, society, analytical-descriptive study

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