Volume 13, Issue 41 (10-2010)                   jha 2010, 13(41): 15-20 | Back to browse issues page


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Nasiripour A, Gohari M, Nafisi A. Branding and Functional Indices Relationship in Mashhad Ghaem Hospital. jha. 2010; 13 (41) :15-20
URL: http://jha.iums.ac.ir/article-1-683-en.html

Abstract:   (7148 Views)

Introduction: Branding for health care services is a new phenomenon. Most of health care organizations have a few experiences on developing branding strategy. The aim of this study was to determine the relation between branding and functional indices in Qhaem hospital.

Methods: IThis cross-sectional correlational study carried on during September 2008 until March 2009 period Study population includes Hospital Authorities in different sectors and offices and documents. Data are gathered by: interviewing with hospital’s authorities, reviewing the documents, and investigating the statistics. The analyzed by SPSS software. We used T-test to compare the groups when necessary. 

Results: We found significant difference between branding and average of changes on the hospital admission (P<0. 05), percentage of bed occupancy, average of Bed turnover rate and Bed turn Over Interval (P<0. 05). 

Conclusion: Branding has a positive effect on hospital's hoteling performance.

Full-Text [PDF 168 kb]   (3390 Downloads)    
Type of Study: Research | Subject: General
Received: 2010/10/18

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