Naami A, Aboulghasem Gorji H, BaniAsadi M. Presenting a Conceptual Model of Health Tourism with Emphasis on Word-of-Mouth Advertising in Health Centers: A Grounded Theory Approach. jha 2020; 23 (2) :54-63
URL:
http://jha.iums.ac.ir/article-1-3199-en.html
1- Assistant Professor, Department of the Business Management, Tehran South Branch, Islamic Azad University, Tehran,Iran. , Naami122@yahoo.com
2- professor, Department of management,iran university of medical science,Tehran .iran.
3- Phd, Department of the Business Management, Tehran South Branch, Islamic Azad University, Tehran, Iran.
Abstract: (2828 Views)
Introduction: Health tourism is a new form of marketing in the tourism industry which has been growing in recent years, health tourism is done to improve the health of people and to take them out of their place of residence.the aim if this article is presenting Health Tourism Model with emphasis on word of mouth advertising in health centers.
Methods: This study purpose is applied and in terms of collecting data is non-experimental and descriptive data. The researcher has attempted to identify the factors affecting the concept of health tourism by emphasizing the role of word of mouth advertising by qualitative method and using interviewing with twenty managers of Health Tourism Center, and academic experts and finaly data analyzed and presented by phenomenological approach
Results: The researcher then analyzes the data through open, axial, selective coding of the final results of his research into a model, with six main dimensions, including market attractiveness, strategy, service diversification, internal conditions, word of mouth advertising, health tourism, and Thirty-three sub-dimensions have been presented.
Conclusion: According to the results, it can be said that decision makers can collect and categorize the factors influencing health tourism concept.
Type of Study:
Research |
Subject:
Health Services Management Received: 2020/01/31 | Accepted: 2020/06/30 | Published: 2020/06/30
References
1. Liuy T, Trossi L.Big data for big insights:Investigating language-specific drivers of hotel satisfaction.USA: Emerald publication; 2017: 554-563. [
DOI:10.1016/j.tourman.2016.08.012]
2. Carrera M and Bridge J F.P.Globalization and healthcare:Understanding health and medical tourism.England:2006:447-451 [
DOI:10.1586/14737167.6.4.447]
3. Connel J. Contemporary medical tourism. Conceptualisation, culture and commodification, Tourism Management.USA:Thomson Reuters; 2013:1-13 [
DOI:10.1016/j.tourman.2012.05.009]
4. Thuemmler C & Bai C. Health 4.0: How virtualization and big data are Revolutionizing healthcare.New York: 2017: 12-15 [
DOI:10.1007/978-3-319-47617-9]
5. Peter P. Hervé L, Yola M & Conti R.21st century pharmacovigilance:efforts, Roles, and Responsibilities.New York: 2016:486-492 [
DOI:10.1016/S1470-2045(16)30312-6]
6. Van Wingerden J. Derks D & Bakker. B The impact of personal resources and job crafting interventions on work engagement and performance. Human Resource Management journal. Taiwan: 2017: 56-67. [
DOI:10.1002/hrm.21758]
7. Yin Robert K. Case study research design and methods. Sage publication;Taiwan: 2014: 110-116
8. Rodrigues H. BrochadoT & Mohsin.A . Mirror on the wall, who's the fairest of them all? A critical content analysis on medical tourism.Tourism Management Perspectives; Polish: 2017:16-25 [
DOI:10.1016/j.tmp.2017.07.004]
9. Tourmy I, Medical Tourism in India is Getting Better and Bigger, Retrieved on 21st January. -India: 2018: 115-124
10. Abubakar A. & Ilkan M. Impact of online WOM on destination trust and intention to travel: A medical tourism perspective. Journal of Destination Marketing & Management, Kuwait: 2016: 192-201. [
DOI:10.1016/j.jdmm.2015.12.005]
11. Abubakar A. Ilkan M. E.wom revisit intention, destination trust and gender.Journal of Hospitality and Tourism Management publication.2017:220-227. [
DOI:10.1016/j.jhtm.2016.12.005]
12. Basfirinci C. & Mitra A . A cross cultural investigation of Aairlines service quality through integration of Servqual and the Kano model. Journal of Air Transport Management: 2015: 4(11) 239-248. [
DOI:10.1016/j.jairtraman.2014.11.005]
13. Bigne E. Ruiz C & Curras-Perez, R. Destination Appeal through digitalized comments. Journal of Business Research:2019:4(7)201-213 [
DOI:10.1016/j.jbusres.2019.01.020]
14. Gavilan D. Avello M. & Martinez-Navarro G. The influence of online ratings and reviews on hotel booking consideration. Tourism Management journal.2018: 3(6) 53-61 [
DOI:10.1016/j.tourman.2017.10.018]
15. Mathijsen A . Understanding diasporic medical tourism behaviour. Exploratory Research of Polish immigrants in Belgium.Tourism Management.2019: 373-385. [
DOI:10.1016/j.tourman.2018.12.009]
16. Kumari A.Tanwar S.Tyagi, S & Kumar N. Fog computing for Healthcare 4.0 environment: Opportunities and challenges. Computers & Electrical Engineering Netherland: 2018: 60-71 [
DOI:10.1016/j.compeleceng.2018.08.015]
17. John C. Medical tourism.Tourism Management.2006:5(8) 1093-1100